Our Story
Growing up in Houston (H-town), Unk & Nephew reconnected through Facebook after being separated for over a decade and a half due to family obstacles. As they began sharing stories from their unique separate journeys, they quickly recognized similar inherited traits. Inspired by one another, they agreed to set plans to make their last name mean something beyond the trap of Greenspoint.
John Nelson, a.k.a Unk, joined the Navy, traveled the world, and became a highly trained Field Combat Medic and an Executive Protection for VIPs. Dommonic Nelson, a.k.a. Nephew, graduated from Texas Southern University and made headway into the business industry as a tech visionary and product developer.
John relocated to North Carolina, where he lives with his wife, Shanté, a record-breaker educator with the largest Special Education achievement gap closure in the United States,
and completes the united triad. The Nelson's collaborated on a notion to create a beverage that initiates action, innovation, and authenticity.
They take pride in shifting the focus from providing a drink that reduces fatigue levels to a lifestyle beverage associated with elevation to a higher self-managing status as one who would have come from the rags to riches tale.
The lifestyle boost drink is only for the honest, integral, innovative, creative, and self-motivators; at work, school, social events, clubs, and recreations.
The Nelson's provide you with Traplements.'
APPROACH
Everything's better when ideas, styles, and tastes come from a broad and diverse range of sources.
TEAM
John Nelson
Co-CEO
As a Navy veteran, John really sharpened his leadership, resilience, and work ethic, always serving his country with distinction and integrity. With over 12 years in the Navy and 7 years as a protective security specialist, John has some pretty unique skills and credentials. He's more than ready to lead and manage this dynamic team, helping Traplements, fast-growing business reach new heights.
Shante Nelson
Co-CEO & Blume Academy President
In 2023, our Shante spearheaded historic school growth, igniting hope for thousands of students. With 15 years of dedication, she is committed to empowering 75% of Economically Disadvantaged students to excel in reading by 4th grade. Shante has also been recognized for achieving one of the largest Special Education achievement gap closures in the United States and has been nominated as Teacher of the Year. Your purchase fuels this dream. Explore more at Blumeacademy.org. Together, we're changing lives.
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Dommonic Nelson
Chief Operating Officer
Top 50 Award-Winning Tech Entrepreneur and inventor with over 10 registered trademarks and a utility patent (Patent No.: US 10,997,548 B2). From leading operations for a billion-dollar autonomous vehicle company to going head-to-head with Nike over IP and winning, Dom specializes in high-stakes growth strategy. As the Co-Founder of Traplements, he bridges the gap between culture and capitalism, leading initiatives like the HBCU Legacy Drop to fuel the next generation of creators.
Having traveled from London to Vietnam, he operates with a core belief in autonomy over mere freedom. Together, he and Anjelique acquire and renovate single-family investment properties in Houston, transforming them into Affordable Luxury Homes to facilitate true community ownership and equity.
The Vibe: Private stadium tours, social darts, and go-kart racing.
The Motto: “Facilitate victories in the most expedited manner.”
Anjelique Nelson
Chief Strategy Officer
Award-winning Casting Director for Netflix, Hulu, and Amazon Prime, notably casting the Michelle Obama-produced The Later Daters and the breakout hit Vanderpump Villa. A powerhouse entrepreneur, she transitioned from high-stakes media sales at FOX to a career in Texas Real Estate, closing nearly $1M in volume in just two quarters. Anjelique co-leads Traplements, leveraging a decade of brand innovation and community strategy to disrupt the lifestyle beverage industry.
Having traveled from London to Vietnam, she knows that authenticity is the highest currency. Together, she and Dom acquire and renovate single-family investment properties in Houston, transforming them into Affordable Luxury Homes.
The Vibe: Pilates, social darts, and global perspective. The Motto: “Turn every stage into a platform for others to shine.”
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